> ## Documentation Index
> Fetch the complete documentation index at: https://docs.depict.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> The merchant-wide analytics hub: KPIs, conversion funnel, search insights, inventory risk and collection highlights.

The Analytics page is the merchant-wide view of how your storefront performs —
a hub that aggregates across all collections and adds data that only exists at
the store level, such as search demand. Metrics cover the last 30 days
compared to the previous 30.

## KPI row

Store-wide totals: revenue, product views, average CTR, units sold,
add-to-carts and dead stock risk. The dead stock tile opens the same
searchable, exportable product list as on the collections page — but across
the whole catalog.

## Conversion funnel

The merchant-wide funnel from impressions through clicks and add-to-carts to
purchases, with stage-to-stage conversion rates and previous-period trends.
Add to cart appears as a stage once add-to-cart tracking events are flowing.

## Search insights

Search data is keyed to your store, not to a collection — so it lives here:

* **Top queries** — what customers search for most, with trends, per market.
* **Zero-result queries** — searches that return nothing. These are your
  quickest wins: add [synonyms](/foundation/features/search) or content for
  the terms customers actually use.

## Collection highlights

* **Top collections** by revenue, with page-level traffic (unique views and
  distinct devices).
* **Declining collections** — the collections losing the most traffic versus
  the previous period.
* **Pinned vs Auto health** — a rollup of how many collections have healthy
  pins, need a review, or would do better unpinned. See
  [Collection analytics](/foundation/features/collection-analytics#pinned-vs-auto)
  for how the verdict works.
* A **Benchmark** shortcut for side-by-side collection comparison.

## Where the numbers come from

Every metric on this page uses the same backend aggregation as the
per-collection metrics — the analytics hub and the collection pages always
agree. Metric definitions are documented in the tooltips next to each label.