New portal
We are improving the portal one area at a time, and improvements reach
stores in stages — so you may see something here before a colleague at another
store does. Nothing you have set up changes: your settings, rules and data
carry across untouched.When an improvement reaches you, the portal marks it with a dot in the
navigation and shows a short note about what is different.
Your dashboard at a glance
Attributed revenue, conversion, average order value and orders across search and recommendations, each opening a daily trend for the period you pick. The action queue surfaces what needs you: searches returning nothing, slow movers with stock behind them, and collections getting traffic but no sales.Recommendations in one place
Surfaces, rules and pinned products sit together, so setting up a placement takes fewer clicks and less hunting. Where recommendation analytics is on, each surface reports its own performance and every KPI tile opens a trend.Search insights and settings together
Your top queries, the searches that return nothing, and your search configuration now live on the same page — so you can spot a gap and fix it without changing screens. A funnel traces impressions through clicks, add-to-carts and orders.Boost and Bury, easier to work with
Rules are easier to read and reorder, and you can see what each rule is doing to your listings before you save.A faster product catalog
Browsing the whole catalog stays fast however large it is, filters and search are kept in the URL so a view can be shared, and the product drawer collects details, inventory and the collections a product belongs to in one place.Settings, easier to navigate
Users, attributes, filters, markets, tracking and appearance are grouped in the sidebar instead of one long page, so each area has room to breathe.Collections
Collections, quicker to work in
Collections now works the same way for every store, with:- Configurable product cards: density, product id, stock, engagement, sales and hover image, remembered per merchant
- A list layout alongside the grid, with drag-to-reorder in both
- Re-nesting, cover images and sub-collection creation from the list itself
- Scroll position and expansion state preserved when you navigate back
- Filters, search and sorting kept in the URL, so a view can be shared
Analytics areas
Search and recommendation analytics
Analytics is switched on per area, so search and recommendation reporting can arrive separately from collection metrics.Search analytics adds KPI tiles to the Search overview, a funnel from impressions through clicks and add-to-carts to orders, per-query trends against the previous period, and decision-support metrics on the products and collections you pin in Start View.Recommendation analytics reports impressions, clicks, CTR, attributed revenue and add-to-carts for every surface, plus average order value, add-to-cart rate and purchase rate — so placements can be compared with each other rather than only counted.Collections
Favourite collections in the sidebar
Star a collection and it appears in the sidebar, so the ones you work on daily are one click away from anywhere in the portal. Drag them to set your own order.Search
Start View for empty search
Start View controls what shoppers see when they open search before typing anything: pin the products and collections you want to lead with, reorder them by dragging, and preview the result as a shopper would see it.- Suggestions drawn from what the empty search would return organically, so you can promote what is already working
- Manual pickers for products and collections outside those suggestions
- Decision-support metrics on every row (views, units sold, visitors, revenue) for merchants with search analytics enabled
- Changes save automatically — there is no save button to forget
Analytics
Export any analytics view to CSV
Export the Analytics page for any period, choosing which blocks to include: overview KPIs, collection highlights, search KPIs, search queries and recommendation surfaces. One row per metric, with the previous period beside it, and the file names its own scope and contents so it still makes sense a month later. Blocks that could not be loaded are recorded in the file rather than silently missing.Recommendation performance per surface
Each recommendation surface now reports average order value, add-to-cart rate and purchase rate alongside impressions, clicks, CTR and attributed revenue — so you can compare placements rather than just totals.Search funnel and click cut-off
The search funnel traces impressions to clicks to add-to-carts to orders for the selected market and period. On collections, the click cut-off names how far down the listing shoppers reach before 95% of clicks are accounted for.Documentation
Shopify theme app docs folded into Headless
The full Shopify theme app documentation now lives under Headless → Storefront integration (Shopify theme app). Old/shopify-guide/ URLs redirect automatically. Release notes for the Shopify theme app appear in this changelog going forward.Analytics hub
Merchant-wide Analytics page
A new top-level Analytics page aggregates performance across your whole store:- Store-wide KPIs: revenue, views, average CTR, units sold, add-to-carts and dead stock risk
- A merchant-wide conversion funnel from impressions to purchases
- Search insights: top queries and zero-result queries per market
- Collection highlights: top collections by revenue, declining collections, and a pinned-vs-auto health rollup
Collection analytics improvements
- Pinned vs Auto recommendations: plain-language verdicts (pins performing / check pins / unpin advised) with per-product breakdowns and one-click pin/unpin
- Add-to-cart tracking integrated into collection metrics and the conversion funnel
- Variant availability as a real inventory metric
- Benchmarking: compare collections against each other and against the all-collections baseline
- Dead stock and stock coverage per collection, with a searchable, CSV-exportable dead stock list
- Metric tooltips explaining CTR, STR, RPM and friends wherever they appear