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July 2026
Analytics hub

Merchant-wide Analytics page

A new top-level Analytics page aggregates performance across your whole store:
  • Store-wide KPIs: revenue, views, average CTR, units sold, add-to-carts and dead stock risk
  • A merchant-wide conversion funnel from impressions to purchases
  • Search insights: top queries and zero-result queries per market
  • Collection highlights: top collections by revenue, declining collections, and a pinned-vs-auto health rollup

Collection analytics improvements

  • Pinned vs Auto recommendations: plain-language verdicts (pins performing / check pins / unpin advised) with per-product breakdowns and one-click pin/unpin
  • Add-to-cart tracking integrated into collection metrics and the conversion funnel
  • Variant availability as a real inventory metric
  • Benchmarking: compare collections against each other and against the all-collections baseline
  • Dead stock and stock coverage per collection, with a searchable, CSV-exportable dead stock list
  • Metric tooltips explaining CTR, STR, RPM and friends wherever they appear