KPI row
Store-wide totals: revenue, product views, average CTR, units sold, add-to-carts and dead stock risk. The dead stock tile opens the same searchable, exportable product list as on the collections page — but across the whole catalog.Conversion funnel
The merchant-wide funnel from impressions through clicks and add-to-carts to purchases, with stage-to-stage conversion rates and previous-period trends. Add to cart appears as a stage once add-to-cart tracking events are flowing.Search insights
Search data is keyed to your store, not to a collection — so it lives here:- Top queries — what customers search for most, with trends, per market.
- Zero-result queries — searches that return nothing. These are your quickest wins: add synonyms or content for the terms customers actually use.
Collection highlights
- Top collections by revenue, with page-level traffic (unique views and distinct devices).
- Declining collections — the collections losing the most traffic versus the previous period.
- Pinned vs Auto health — a rollup of how many collections have healthy pins, need a review, or would do better unpinned. See Collection analytics for how the verdict works.
- A Benchmark shortcut for side-by-side collection comparison.