Query insights
Two tables show search demand, filterable by market and time period (7, 30, 90 or 365 days):- Most common searches — your top queries with counts and trends.
- Most common searches without results — queries that returned nothing. These are the fastest wins: every zero-result query is a customer telling you which word they use for something you (probably) sell.
Synonyms
Teach the search engine your customers’ vocabulary, per language:- View all synonym groups for a selected locale.
- Add a new synonym group (“trousers” = “pants” = “byxor”).
- Edit or delete existing groups.

