Limits and behavior
- Metrics cover the last 30 days compared with the previous 30 days by default; the presets are 30, 7 and 1 days, plus a custom range.
- The add-to-cart funnel stage appears only when add-to-cart events are tracked.
- Add-to-carts have no KPI tile on the collections page — that tile is on the Analytics page.
- The collections table’s performance columns are Views, Clicks, CTR, Revenue, Units and STR; there is no inventory column and no pinned-vs-auto column.
- Dead stock counts products with inventory but zero units sold in the selected period.
- Average stock coverage is the number of days current inventory lasts at the current sales rate; it appears in the analytics drawer, not in the collections table.
KPI row
Aggregated tiles across all collections: Total Revenue, Total Views, Avg CTR, Total Units Sold and Avg STR, plus a dead stock tile. Every metric label has a hover tooltip explaining exactly how it’s computed. Clicking a tile opens a trend modal with the metric charted over time (30d/7d/1d or a custom range); the dead stock tile opens a searchable list of at-risk products with CSV export.The analytics drawer
Open the drawer from a collection row’s analytics button.
The analytics drawer: performance KPIs, inventory breakdown and the Pinned vs Auto comparison.
Traffic & Engagement
A horizontal conversion funnel — impressions, clicks, add to cart (when tracked) and purchases — with stage-to-stage conversion rates on the connectors and previous-period trends under each stage. CTR is shown alongside with its trend.Performance
Revenue, RPM (revenue per thousand impressions), views, CTR, units sold and STR, each with previous-period deltas and clickable trend charts.Product health & inventory
- Variant availability — in-stock variants as a share of all variants in the collection.
- Inventory breakdown — healthy / low / out-of-stock buckets, dead stock count and average stock coverage in days.
Top products
The best performers in the collection, with per-product CTR and STR.Pinned vs Auto
For collections with pinned products, Depict compares the CTR of your pinned products against the auto-ranked ones and turns the result into a recommendation:
The analytics drawer and the Pinned vs Auto modal break it down per product, with
relative CTR differences, per-product recommendations, one-click pin/unpin
actions and CSV export. An info tooltip explains how to read the numbers.
Inventory and dead stock
Dead stock counts products with stock but effectively no sales in the period — capital sitting still. Average stock coverage estimates how many days current inventory lasts at the current sales rate. Dead stock is aggregated in the KPI row’s dead stock tile, whose modal lists the specific products so you can act on them; both metrics appear per collection in the analytics drawer.Benchmarking
The Benchmark button opens a modal where you compare any set of collections side by side — against each other and against the “All collections” baseline — across revenue, traffic, engagement and inventory metrics.
Benchmarking two collections against the all-collections average.