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The Search page manages the search experience Depict serves on your storefront. Its tab set depends on which search generation the store runs: The page always opens on Overview. On Depict’s new search engine the Synonyms tab is not shown.

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Limits and behavior

  • The market and period selectors at the top scope the analytics. Period presets are 30, 7 or 1 days (default 30) plus a custom date range; change figures compare against the equally long period immediately before.
  • The KPI tiles and search funnel on Overview require search performance reporting to be enabled for the store; the query tables show for every store.
  • There is no per-query result curation: you cannot pin specific products to a specific search term. Result ranking follows automatic ranking plus the rules on the Boost & Bury page — and, on the new engine, the search-specific rules on this page’s Boost & Bury tab.
  • On Depict’s new search engine, synonym sets have no effect: the engine matches related words on its own and does not use them.
  • Query tables hide queries searched fewer than 3 times (they are still included in the CSV export), and Total Searches excludes queries under 3 characters.
  • Propagation: synonym changes take up to 30 minutes; Configuration and States changes reach the storefront within a few minutes; blocked-term changes can take up to an hour to reach autocomplete; Start View changes on the previous engine reach the store within about a minute.
  • Caps on the new engine: 20 sold-out exception tags, 4 suggested searches per language, 200 blocked terms and 6 pinned start-view products.
  • Content entries and synonyms are saved per language. Choose a language in the page’s language menu before you add one; stores with a single language have it selected already.
  • The Query Performance export is capped at 20,000 queries; the least-searched queries are left out beyond that.

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Overview

For stores on the previous engine, the Overview combines: Stores on the new search engine get a reporting dashboard as their Overview instead: KPI tiles (searches, users, CTR, no-click rate, zero-results rate, attributed revenue), metric charts (Attributed Revenue, Search Conversion Rate, Search Session Purchase Rate, Non-Search Conversion Rate, Total Searches, Zero-Results Rate, No-Click Rate, Avg. Click Position, Attributed AOV, Non-Search AOV), a Search Funnel, Search Entry Points (the page shoppers were on when they started searching), and a Query Performance table with each query’s full funnel — searches, zero-results, clicks, CTR, carts, orders and attributed revenue. Charts switch between Daily and Hourly views (hourly for ranges of 10 days or less), can be filtered by visitor country and locale, and both metrics and query performance export to CSV.

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Steering search results

Which products rank first for a query is decided by automatic ranking plus your rules:
  • On the previous engine, search follows the store-wide rules on the Boost & Bury page. To lift specific products in search, boost them (or a collection containing them) there.
  • On the new search engine, the Boost & Bury tab on this page holds search-specific rules with the same boost and bury lists as the merchandising page. While no search rules exist, a banner states “No search rules — merchandising Boost & Bury applies” and search follows the merchandising rules. As soon as search rules exist, they replace the merchandising rules for search results (“Search rules set — overruling merchandising for search”); remove all of them to fall back.

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Synonyms

Synonym groups teach the previous engine your customers’ vocabulary, per language. Zero-result queries are the best source of candidates — the Add synonyms action on the Overview’s zero-results insight pre-fills the form with the query.
  1. Open the Synonyms tab and choose a language in the language menu.
  2. Click Add synonym. In the Add synonyms dialog, select one or more Languages.
  3. Enter the words under Synonyms, pressing Enter after each.
  4. Save.
Result: the group appears in the synonyms table; the toast states the change may take up to 30 minutes to take effect. If a new group shares words with existing groups, an Overlapping synonyms found review shows how they will be combined; choose Merge and save or Save without merging.
Merging synonym groups cannot be undone — review the resulting groups before confirming.
Existing groups can be edited or deleted from the table.

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Content

The Content tab adds non-product content to search results, per language — size guides, service pages, campaign landing pages. Each entry has a Title, a URI and Keywords; the content appears when a shopper’s query matches a keyword. To create an entry, choose a language in the language menu, then click Add content next to it on the Content tab.

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Start View

The Start View tab controls what shoppers see when they open search before typing anything. On the previous engine it holds two lists, Pinned products and Pinned collections. The order in each list is the order shoppers see; drag to reorder. Below each list, suggestions are drawn from the store’s current organic start view, so you can pin what is already showing. Changes save automatically (“All changes saved”) and reach the store within about a minute. The Preview button shows the composition shoppers will get: pinned items first, then the store’s organic results.
The Start View needs a default market and language on the account; the tab says so and asks you to contact Depict support if they are missing.
On the new search engine the tab instead holds a Default product order setting (Newest, Highest stock or Bestsellers) for unpinned products, and a Pinned products list of up to 6 products shown first.

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Configuration

Settings for stores on Depict’s new search engine: Saved changes reach the storefront within a few minutes.

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States

Per-language search states on the new engine: