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The Search page manages the search experience Depict serves on your storefront. Its tab set depends on which search generation the store runs: The page always opens on Overview. On Depict’s new search engine the Synonyms tab is not shown.

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Limits and behavior

  • The market and period selectors at the top scope the analytics. Period presets are 30, 7 or 1 days (default 30) plus a custom date range; change figures compare against the equally long period immediately before.
  • The KPI tiles and search funnel on Overview require search performance reporting to be enabled for the store; the query tables show for every store.
  • There is no per-query result curation: you cannot pin specific products to a specific search term. Result ranking follows automatic ranking plus the rules on the Boost & Bury page — and, on the new engine, the search-specific rules on this page’s Boost & Bury tab.
  • On Depict’s new search engine, synonym sets have no effect: the engine matches related words on its own and does not use them.
  • Query tables hide queries searched fewer than 3 times (they are still included in the CSV export), and Total Searches excludes queries under 3 characters.
  • Propagation: synonym changes take up to 30 minutes. Configuration and States changes reach the storefront within a few minutes. Searchable attributes apply at the next catalog rebuild, within 24 hours. Blocked-term changes can take up to an hour to reach autocomplete. Start View changes on the previous engine reach the store within about a minute.
  • Caps on the new engine: 20 sold-out exception tags, 4 suggested searches per language, 200 blocked terms and 6 pinned start-view products.
  • Content entries and synonyms are saved per language. Choose a language in the page’s language menu before you add one; stores with a single language have it selected already.
  • The Query Performance export is capped at 20,000 queries; the least-searched queries are left out beyond that.

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Overview

For stores on the previous engine, the Overview combines: Stores on the new search engine get a reporting dashboard as their Overview instead: KPI tiles (searches, users, CTR, no-click rate, zero-results rate, attributed revenue), metric charts (Attributed Revenue, Search Conversion Rate, Search Session Purchase Rate, Non-Search Conversion Rate, Total Searches, Zero-Results Rate, No-Click Rate, Avg. Click Position, Attributed AOV, Non-Search AOV), a Search Funnel, Search Entry Points (the page shoppers were on when they started searching), and a Query Performance table with each query’s full funnel — searches, zero-results, clicks, CTR, carts, orders and attributed revenue. Charts switch between Daily and Hourly views (hourly for ranges of 10 days or less), can be filtered by visitor country and locale, and both metrics and query performance export to CSV.

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Steering search results

Which products rank first for a query is decided by automatic ranking plus your rules:
  • On the previous engine, search follows the store-wide rules on the Boost & Bury page. To lift specific products in search, boost them (or a collection containing them) there.
  • On the new search engine, the Boost & Bury tab on this page holds search-specific rules with the same boost and bury lists as the merchandising page. While no search rules exist, a banner states “No search rules — merchandising Boost & Bury applies” and search follows the merchandising rules. As soon as search rules exist, they replace the merchandising rules for search results (“Search rules set — overruling merchandising for search”); remove all of them to fall back.

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Synonyms

Synonym groups teach the previous engine your customers’ vocabulary, per language. Zero-result queries are the best source of candidates — the Add synonyms action on the Overview’s zero-results insight pre-fills the form with the query.
  1. Open the Synonyms tab and choose a language in the language menu.
  2. Click Add synonym. In the Add synonyms dialog, select one or more Languages.
  3. Enter the words under Synonyms, pressing Enter after each.
  4. Save.
Result: the group appears in the synonyms table; the toast states the change may take up to 30 minutes to take effect. If a new group shares words with existing groups, an Overlapping synonyms found review shows how they will be combined; choose Merge and save or Save without merging.
Merging synonym groups cannot be undone — review the resulting groups before confirming.
Existing groups can be edited or deleted from the table.

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Content

The Content tab adds non-product content to search results, per language — size guides, service pages, campaign landing pages. Each entry has a Title, a URI and Keywords; the content appears when a shopper’s query matches a keyword. To create an entry, choose a language in the language menu, then click Add content next to it on the Content tab.

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Start View

The Start View tab controls what shoppers see when they open search before typing anything. On the previous engine it holds two lists, Pinned products and Pinned collections. The order in each list is the order shoppers see; drag to reorder. Below each list, suggestions are drawn from the store’s current organic start view, so you can pin what is already showing. Changes save automatically (“All changes saved”) and reach the store within about a minute. The Preview button shows the composition shoppers will get: pinned items first, then the store’s organic results.
The Start View needs a default market and language on the account; the tab says so and asks you to contact Depict support if they are missing.
On the new search engine the tab instead holds a Default product order setting (Newest, Highest stock or Bestsellers) for unpinned products, and a Pinned products list of up to 6 products shown first.

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Configuration

Settings for stores on Depict’s new search engine: Saved changes reach the storefront within a few minutes. Changes to searchable attributes apply at the next catalog rebuild, within 24 hours.
Exclusions (products or tags that search must never show) is not available. The portal does not show the Exclusions tab. When it is turned on, Exclusions is a separate tab under Search. It is not a setting under Configuration.

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Searchable attributes

Choose searchable attributes adds your own product attributes (for example, a model name, a fabric or a size code) to the searchable text. These attributes count for less than the product title by default. The Product attributes searchable field must be on for these values to be searched. Changes apply the next time your catalog is rebuilt, within 24 hours. How a query matches: There is no setting for prefix or compound matching on a single attribute.

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Examples in the dialog

The dialog shows up to three example values for each attribute. It takes these examples from the first 2,000 catalog records, one record for each product and language. If the store has fewer records, the dialog checks all of them. It does not check the live search index. Thus, an attribute can show “no examples” and still have values on products after the first 2,000 records.

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Value formats

The dialog shows each value as it is stored. The format depends on the attribute type in the Centra attribute mapping:
  • A str (text) mapping stores one text value. If the Centra field holds a list, the stored text can include brackets and quotation marks, for example ['Regular Fit'].
  • A list[str] (list) mapping stores a list. The dialog shows it as a list with double quotation marks, for example ["Regular Fit"].
  • A colour filter value such as filter_color has three parts, separated by semicolons: the colour name, the swatch image URL and the outline flag. The image URL is part of the filter value. It is not a search term.
To change the type of an attribute, edit its Attribute Type in the Centra attribute configuration.

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States

Per-language search states on the new engine: