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The Product analytics page (titled “Products” in the app) shows how a single product performs across your store: headline KPIs, a shopper funnel, daily trends, and the product’s position and performance in every collection that holds it.

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Limits and behavior

  • Every metric is shown against the previous period of the same length; the period is picked with the range selector (24H, 7D, 4W, 6M, 1Y, or custom).
  • A date range can span at most 365 days.
  • The market filter appears only for stores with multiple Shopify markets. Selecting a market group includes all of its markets.
  • Variant inventory per market group is shown only for stores with multiple Shopify markets.
  • Metrics begin at the point Depict started measuring them for the store; earlier dates show no data.

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Finding a product

The Product analytics search view with a centered search field labeled Search products, SKUs or tags, and a filter control

The search view: search by title, SKU or tag, with a collection filter and sort options.

Search by product title, SKU or tag. The list can be scoped to a single collection and sorted by collection order, search relevance, catalog order, or performance (clicks, add-to-carts, orders, views, revenue). Recent searches and recently viewed products are kept for quick access.

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The product view

The product view showing a product header with tags, a total revenue tile with change versus the previous period, a revenue rank tile reading Top 10 percent rank 63 out of 671 with a histogram, and a shopper funnel with views, clicks, add to cart and units sold stages including conversion rates between stages

A product's view: total revenue with the change versus the previous period, revenue rank, and the shopper funnel.

  • KPI tiles — revenue, units sold, views, clicks, add-to-carts, and the product’s position, each with the change versus the previous period.
  • Revenue rank — where the product sits in the store’s revenue distribution (for example “Top 10%, #63 out of 671”), with a histogram of the full catalog.
  • Shopper funnel — views → clicks → add-to-carts → units sold, with the conversion rate between each stage. A compare toggle overlays the previous period, and a relative toggle switches the bars to percentages.
  • Daily trend — a per-day chart, switchable between revenue, units sold, add-to-carts, clicks and views.
  • Collections table — every collection holding the product, with the product’s position in it, plus views, clicks and CTR per collection. Pinned and live indicators mark where the product is pinned and which collections are live.
  • Variant inventory — stock per variant, broken down per market group on multi-market stores.

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Exporting

The Export action downloads the product’s data as CSV, in five sections: KPI summary, daily series, previous period, collections and positions, and variant inventory.