Products

The Products page shows how a single product performs across your store: its revenue and revenue rank, a shopper funnel, daily trends, the product’s position and performance in every collection that holds it, and its stock.

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Limits and behavior

• Every figure is shown against the previous period of the same length. The period is set with the period picker: 1D, 7D, 30D (the default) or Custom. Presets are whole days ending today.
• A custom range can span at most 365 days, and can’t start before Depict started measuring the store.
• The market filter appears only when you have enabled market groups (see Settings → Market groups). Selecting a group includes all of its markets.
• Stock per market group is shown only for stores with multiple Shopify markets.
• The page opens on the product you viewed last; the search view appears on your first visit.

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Finding a product

Search by product title, SKU, tag or product ID. The funnel icon in the search field scopes the list to a single collection. Your five most recent searches and five most recently viewed products are kept for quick access, in this browser. Next to a product’s analytics, the product list can be sorted by:

• Performance over the selected period — Most revenue (the default), Most units sold, Most added to cart, Most clicked, Most viewed. With a collection selected, clicks and views count that collection only.
• Catalogue — Name: A to Z, or Collection order when a collection is selected.

While a text search is active, the list is sorted by search relevance. Products that aren’t for sale are marked Draft, Scheduled, Unlisted, Unpublished or Out of stock.

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The product view

• Header — the product’s image, title, badges (such as bestseller, new in, trending or slow mover), variant count, price and tags, with the Export and Open in Shopify buttons.
• Figures — each with an info tooltip and the change versus the previous period:

  Figure	Shows
  Revenue	Revenue from orders that contained the product
  Revenue rank	Where the product sits among everything that sold in the period (for example “#63 of 671”)
  Clicks	Clicks on the product from collection grids and search results
  Added to cart	Add-to-carts divided by clicks

• Shopper funnel — views → clicks → add to cart → units sold, with the conversion rate between each stage. Compare overlays the previous period; Relative shows each stage as a share of the largest.
• Daily trend — a per-day chart, switchable between revenue, units sold, add to cart, clicks and views. Clicks and views can be narrowed to a single collection. Compare adds the previous period.
• Collections — every collection holding the product, with the product’s position in it, plus views, clicks and CTR per collection. A pin marks collections where you pinned the product, and a green dot marks live ones. Relative shows positions as “n / N” and views and clicks as shares. Click a row to open that collection’s editor at the product.
• Inventory — stock per variant, for products with variants. Low stock is marked orange and sold-out variants red. On multi-market stores it follows the market filter, and shows a range across market groups when all markets are selected.

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Exporting

The Export button downloads the product’s data as a CSV. Pick the sections to include: The file always opens with the product’s title, ID, handle, status and the exported period.